Dr. Marty Goldstein, one of America's most successful, renowned holistic veterinarians, has healed and helped his animal patients with the same natural therapies that benefit humans. The author of "The Nature of Animal Healing", Dr. Goldstein is internationally known for his use of non-toxic therapies to treat degenerative diseases, allowing the animals to regain and maintain their own health, the way nature intended. At Smith Ridge Veterinary Center in South Salem, NY, he and three other veterinarians, regularly treat animals through metabolic and other holistic approaches. Getzinger Design was presented with the opportunity to come up with something viral through a graphic approach that would not only capture the user’s attention, but drawn them in to explore some very interesting and home hitting content. We decided to have animals’ role play and in a sense participate in the education and ordering process, conveying to the audience that it was in their own best interest.

What we came away with was a compelling, entertaining yet infor- mative approach that struck a cord with hundreds of thousands of users, and one happy author.