Redmond Research, an existing Getzinger Design client, had designs on cultivating new business from their current clientele through internal network marketing. The challenge was to convince decision makers within other divisions of the client company that Redmond was different, and make them question the results and practices of their existing vendors within the space. Marketing pieces were developed to illustrate that point and integrated in to both a print as well as an email campaign. In the same vein, there is no question that the recruitment industry has dynamically evolved over the years. That being the case, why is it that companies, to this day, still work with firms who haven’t? Instinct, dedication, experience and success, they are, as Darwin would suggest, things that can only be developed over time. Of course when it comes to putting out fires and getting results in a business environment, as we all know - there’s absolutely no time like the present. So now the question is, what are you waiting for? Redmond. Where results are second nature.

"EVOLUTION" was just one in a series of approaches that GD devised to accomplish Redmond's goal. It's all about creativity with purpose. It's about achieving success - by design.