About Duke Getzinger Duke oversees and is instrumental in all phases of the development and creative process. For more than 16 years he has built up a reputation as an innovative guru and creative mental patient. His reverse engineering approach to strategic marketing and incorrigible zest to test the market’s uncharted waters; has often left the conventional man scratching his head. “I’m all about strategy – always have been, and over the years it has been my experience that people tend to see what’s in front of them, and take it at face value. I have spent a good part of my career looking beyond the obvious and taking full-advantage of resources that most never stop to consider.” Duke has consulted and addressed the needs of corporate giants such as Sun Microsystems, Motorola and Hewlett-Packard; he has also worked with young start-ups offering them the tools and strategic advantages shared by those, whom one day, they hope to challenge.